By accident during a Google search, I found this post on a polka website in which the polka artists are featured in an ad for the insurer CNA. (Scroll down a bit and look in the center of the screen, you’ll see it among the clutter). I’m going to have to think hard about whether this makes me more or less likely to buy insurance from CNA.
Coincidentally, a friend also made me aware of this website, which proclaims that "Insurance Is Fun" and has a lot of stuff like magnets and hats with wacky messages like "Love Hurts, Insurance Doesn’t." Try telling that to my policyholder clients. Now, I’ll be the first to tell you that insurance coverage, as an area of intellectual study and as a subspecies of commercial litigation, is very cool. Insurance itself, however? Not so cool. But that’s OK. Let’s all just remember that it’s better to be not cool than to fool yourself that you are cool by wearing hats that say "Bind Me Baby, Insurance Is Fun." If a slogan could change reality, we’d all be seeing ads for "Bismarck, North Dakota: the New Paris." And we’re not seeing those. There is a reason for this.